Our Story | Wallaroo

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Our Story

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Stephanie Carter (left) and Lenya Shore (right) in their Boulder warehouse.Wallaroo Hat Company was founded by Stephanie Carter and Lenya Shore in April 1999 after they discovered the Australian secret to sun protection with style: colorful UPF 50+ crushable fabric hats.

They began wearing them around Boulder, a city known for its outdoor lifestyle and more than 300 sunny days each year.

It wasn't long before friends and family wanted to know where they got their colorful sun protection. The team discovered that nothing was available in the U.S. that compared to these UPF-rated fashion "finds" from Australia. Carter and Shore began importing small quantities, quickly realized their potential, and launched Wallaroo Hat Company.

Wallaroo Hat Company has continued to expand its selection by bringing back favorites and designing new styles and collections each year. With more than 15 years under their belt, Shore and Carter now sell their hats to many resorts, boutiques, outdoor retailers, gardening stores, and catalogs.

Wallaroo Hat Company is based in Boulder, Colorado. The company has been awarded the "Best of Denver" from Westword magazine and was listed as a Top Women-Owned Business in the Daily Camera. Wallaroo has been committed to making charitable contributions over the past 15 years, including such organizations as the Skin Cancer Foundation, Melanoma Research Foundation, Shade Foundation, Melanoma International, Avon Breast Cancer 3 Day and American Cancer Society Relay for Life. For more information on this, read about our Sun Protection Commitment program here.